Worldwide Mobile Phone Sales : second quarter 2015

Sendil Anbhu August 22, 2015

Gartner, Inc world's leading information technology research and advisory company has released a report of Worldwide Mobile Phone Sales to End Users by Vendor the second quarter of 2015.

The report says worldwide smartphone sales recorded the slowest growth rate since 2013 in the second quarter of 2015. Worldwide sales of smartphones to end users totaled 330 million units, an increase of 13.5 percent over the same period in 2014.

Despite the launch of new S6 models, Samsung's premium phones continued to be challenged by Apple's large-screen iPhone's. Samsung lost 4.3 percentage points in market share and declined 5.3 percent in unit sales in the second quarter of 2015.

Huawei recorded the highest sales growth rate of 46.3 percent, thanks to strong overseas sales and 4G smartphone sales in China.

iPhone sales increased 36 percent, which helped Apple gain 2.4 percentage points in market share. Apple recorded strong iPhone replacements in both emerging and mature markets — and particularly in China. Total iPhone sales in China grew 68 percent to 11.9 million units.

Worldwide mobile phone sales to end users totaled 446 million units during the second quarter of 2015. Huawei, ZTE, TCL Communication and Micromax, benefited from high demand in emerging markets , while global vendors such as Sony, Samsung and HTC struggled to achieve growth at the high end of the market.

Worldwide Mobile Phone Sales to End Users by Vendor in 2Q15 (Thousands of Units)

Company	Units

Samsung	88,739
Apple	48,086
Microsoft	27,690
Huawei	26,119
LG Electronics	17,622
Lenovo*	16,626
Xiaomi	16,065
TCL Communication	15,733
ZTE	14,560
Micromax	9,884
Others	164,634.70
Total	445,758.80